American "Dummies" threaten small-fry Toronto writer-publisher ...

June 18, 1998 -- For Immediate Release

(Toronto) Local "zine" publisher Scott Simpson has been sent a demand for cash from big-time American book publishers IDG Books, makers of the "...For Dummies®" series of reference books and other goodies.

A zine, according to national magazine Factsheet 5, is "a small handmade amateur publication done purely out of passion, rarely making a profit or breaking even. Sounds like 'zeen.'"

The final issue of the zine Cygnals was published last fall as a "best of" compilation, with the title "Cygnals For Dummies." The 24-year-old author's web site showed a small image of the cover (left) -- and that's what drew the attention of the south-of-the-border legal eagles.

Swooping through the mail, IDGB's lawyers Brown Rudnick Freed & Gesmer sent a first-class certified letter to Simpson, outlining their demands.

"Your web site is an obvious attempt to ride the coattails of IDBG's remarkable success," writes Brenda Cotter, Esquire. "[IDGB] demands that you destroy all inventory and advertising containing its trademarks, pay IDGB all proceeds derived since the advertisement was posted, and reimburse attorneys' fees in the present amount of $140.00."

As mentioned above, zines aren't supposed to make money. Cygnals certainly didn't. Cygnals For Dummies was sold traditionally by mail-order. Each photocopied issue costs about $1 to make. Postage is 90˘ + tax. Only a handful of copies were actually sold for $2 each. Most were given away or traded with others in the hobby.

IDG Books is wasting its time and money chasing a hobbyist with no cash to pursue. It's a laughable case of Big Corporation vs. Little Hobbyist.

Still, a little hobbyist can't afford litigation, even frivolous, wasteful litigation from south of the 49th. So the "offending" cover has been removed from the Web site and replaced with the revised title for Cygnals #10 -- "Cygnals For Uptight American Book Lawyers." The remaining few copies of the zine's 100-copy print run have been taken off record store shelves in downtown Toronto, and will be on sale Saturday June 20th at the Cut & Paste Zine Show, noon to six at the 360 Club on Queen St. W. -- with the new cover.


For more information, interviews, etc:

Scott Simpson, Cygnals creator -- 416-632-0272 (pager)

Cygnals web site -- http://www.cygnals.com or http://www.interlog.com/~cygnals

Stacey Case, promoter of Saturday's Cut & Paste Zine Show -- 416-531-4133